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When building a social networking site for teens, remember that they will get into trouble on the privacy and safety fronts. Building safeguards into your product design will help protect them – and your brand.
The truth is, while most teens understand that privacy is something they should be concerned with, far too many don’t really understand why. Consider this quote from a high school senior who decided to share the joy of getting a driver’s license by posting a photo of it on Facebook: “after someone pointed out that my address was on there, I felt really stupid in letting all of my 800 friends know where I live, some of which I barely knew.” Read more…