The buying power and influence of children reaches multi-billion-dollar levels. As a savvy marketer, you know that this is a demographic that can move the needle on your brand, but it is also a group that requires special considerations and protections. Marketing to children has been subject to decades of regulatory and advocacy attention that continues today. Let us help you leverage that knowledge to create effective and ethical marketing that will keep you getting the right kind of attention for your brand. From education and training sessions on a variety of compliance concerns that surround marketing to young consumers to reviewing your project concepts and campaign materials, we’re here to support your business objectives with solutions to help you meet your business goals responsibly.
Additional areas of expertise include the FCC’s Children’s Television Act and industry self-regulatory programs including the Children’s Advertising Review Unit guidelines, the Children’s Food and Beverage Advertising Initiative.