As we move closer to an expected move by the FTC to enact revisions to COPPA, the comments are in. While businesses object that the new obligations will be onerous, and will deter companies from making websites for children, advocates argue that those objections simply mask a desire on the part of marketers to grab more data from children.

Whichever side you fall on, it seems clear that the FTC intends to implement some significant changes. Per FTC attorney Phyllis Marcus in response to business objections, “The choice they can make is to not engage with children, or they may seek parental consent and give robust offerings.”

PlayWell can help you understand the proposed changes, helping you move your business forward in alignment with the law. Read more…