In a new survey from Yale’s Rudd Center for Food Policy and Obesity, 60% of parents took responsibility for the rise in childhood obesity. However, top on their list of obstacles to ensure that their children eat healthy was the ease of access to fast food and snack foods, as well as children’s media use and advertising.

The Rudd Center and others continue to call on the food industry to do more to help stem the rising tide of childhood obesity. In fact, 57% of parents surveyed supported the idea of seeing no advertising on TV for children under 8. The issue of marketing food to children is one that the industry will need to continue to wrestle with, and there are no easy answers. Read more…