Marketing. Advertising. Privacy. Safety. Content.

Product development, marketing and media intended for young consumers requires that companies put responsibility at the center of any plans. PlayWell guides companies through the rules that govern and influence this arena. Whether a project touches on regulatory, self-regulatory or general industry concerns, PlayWell will partner with you on all stages of production to help you effectively navigate the compliance responsibilities.

Welcome to PlayWell

When engaging with the youth market, operating responsibly can be your biggest business advantage. PlayWell's mission is to partner with clients to successfully navigate the compliance world and drive business forward.

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In-App Purchases

The FTC issued a $32.5MM settlement with Apple over unauthorized in-app purchases by children. It's critical to understand this, and the norms that exist around product development and marketing to children. Join me at iKids to learn more about this very important topic.

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How to Talk to Your Teen About Social Media

At PlayWell, we work primarily with industry, but we also want to help parents navigate the technology their children use. Check out some of our tips for having the privacy talk with your teen.

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