January 24, 2013 Linnette Attai

The Federal Trade Commission has spent the past year looking at apps intended for children. They’ve noted issues related to privacy, advertising, marketing and social networking features contained within apps, and have issued strong warnings to the industry to disclose the presence of these elements before the app is downloaded.

Compliance with the Federal Trade Commission’s guidelines in this arena is critical.

PlayWell recently sat down with our friends at Cupcake Digital to talk about what app developers need to know, and the responsibilities that industry players need to take on when creating products or marketing intended for children. Click here to learn more.